Teaching Business English: Advertising - ESL Lesson Plan

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Slide 1: Slide

ESLSecondary EducationAge 11-13

This lesson contains 26 slides, with text slides.

Lesson duration is: 50 min

Items in this lesson

Slide 1 - Slide

BUS1

ADVERTISING

Off2Class Lesson Plan

ESL Lesson Plan

Slide 2 - Slide

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Slide 3 - Slide

WHAT IS ADVERTISING?

Slide 4 - Slide

WHO LIKES NIKE?

WHO IS THE TARGET OF NIKE ADVERTISING?

Slide 5 - Slide

THE TARGET MARKET OF MANY NIKE ADS IS TYPICALLY YOUNG, ACTIVE PEOPLE

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WAYS TO REACH A TARGET MARKET

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ADVERTISING CHANNELS

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TODAY, A LOT OF ADVERTISING IS DONE ONLINE

Slide 9 - Slide

COST-PER-CLICK AND COST-PER-IMPRESSION ADVERTISING

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VIRAL ADVERTISING FOCUSES ON SPREADING INFORMATION

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WHAT ARE THE PROS AND CONS OF DIFFERENT ADVERTISING CHANNELS?

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HOW WOULD YOU ADVERTISE THE FOLLOWING PRODUCTS?

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CAN YOU GUESS THE MEANING OF THE FOLLOWING ADJECTIVES?

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A JINGLE IS A SHORT TUNE DESIGNED TO BE REMEMBERED EASILY FROM ADVERTISING

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WE ARE NOT ALWAYS AWARE THAT SOMEONE IS SELLING US A PRODUCT

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CAN YOU SPOT THE PRODUCT PLACEMENT IN THE IMAGES?

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MANY CELEBRITIES EARN MONEY FROM ENDORSING PRODUCTS OR SERVICES

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READ THE CONVERSTAION BETWEEN TWO PEOPLE AT AN ADVERTISING AGENCY

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NOW, ANSWER SOME QUESTIONS!

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MATCH THE WORD OR PHRASE WITH ITS DEFINITION

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SPAM IS A MESSAGE SENT VIA THE INTERNET TO A LARGE NUMBER OF PEOPLE

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WERE YOU EVER PERSUADED TO BUY SOMETHING DUE TO AN ADVERTISEMENT?

Slide 23 - Slide

IN YOUR OPINION. . .

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Slide 24 - Link

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drive.google.com

Slide 25 - Link