Unit 22- Market Research - Lesson 4 Sample Group

• MBO
• Studiejaar 2

What are we going to do in Aim B?

1. Define who we are going to survey
2. Create a survey
3. Go out and conduct the survey
4. All of the above

What is a sample group in market research?

1. A group of researchers analyzing data.
2. A group of products in the market.
3. A group of people selected for a survey.
4. A group of companies conducting research.

What demo- and pshycographics
will you define
for the coffee stall
survey?

How large will your sample group be?

1. 2
2. 12
3. 25
4. 100

Are you going to be able to give everyone an equal chance to fill in your survey?

1. Yes, absolutely
2. No, probably not
3. Maybe
4. I don't know

Therefore, what kind of sampling will it be?

1. Probability sampling
2. Non-probability sampling
3. Fast sampling
4. Party sampling

If you ask friends, familiy of fellow students? what kind of sampling is this?

1. easy
2. smart
3. convenience
4. lazy

What is more biased sampling?

1. Probability sampling
2. Non-Probablity sampling
3. Demographics
4. Psychographics