Advertising Slogans

Tagline/Slogan/Catchphrase
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Slide 1: Slide
EngelsMBOStudiejaar 1

This lesson contains 17 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 60 min

Items in this lesson

Tagline/Slogan/Catchphrase

Slide 1 - Slide





  • we can recognise famous slogans 
  • we use English and our creativity to create our own slogan
Goals for today:

Slide 2 - Slide

THINK DIFFERENT

Slide 3 - Open question

Have it your way.

Slide 4 - Open question


MAYBE SHE IS BORN WITH IT

Slide 5 - Open question

...... gives you wings

Slide 6 - Open question

The ultimate driving machine

Slide 7 - Open question

Important for a good slogan?

Slide 9 - Mind map

Slide 10 - Video

WHAT TO KNOW ABOUT ADVERTISING SLOGANS

Advertising slogans are short and memorable phrases in marketing and advertising campaigns, they should attract attention to the product!

Slide 11 - Slide

“The milk chocolate that melts in your mouth, not in your hand.”

“Have a break… Have a ....

 “It’s the real thing!” 

“Because I’m worth it” 

“Just do it.” 

Slide 12 - Slide

“The milk chocolate that melts in your mouth, not in your hand.” (M&Ms, 1954)

“Have a break… Have a Kit Kat.” (Kit Kat by Nestle, 1957)

 “It’s the real thing!” (Coca Cola, 1969)

“Because I’m worth it” (L’Oreal, 1973)

“Just do it.” (Nike, 1987)

Slide 13 - Slide

Slogan Tips

5 Rules

  1. is 7 words or less
  2. straightforward and simple
  3. tells the consumer what the company does or has the name of the company in it.
  4. is catchy (rythm)
  5. carries a positive message

If possible, add some humour!

Slide 14 - Slide

Slide 15 - Slide

Slogan Thinking, Give it a Try


https://www.buzzfeed.com/bekoconnell/funny-products-useful

Slide 16 - Slide

For next class: Let's Hear it! 

  • What is your product and what do you use it for?
  • How is your slogan
  • Why did you choose this slogan?
  • Peer feedback
  • Make a digital poster to show the class your product and its slogan.

Slide 17 - Slide