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Advertising Slogans
Tagline/Slogan/Catchphrase
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Slide 1:
Slide
Engels
MBO
Studiejaar 1
This lesson contains
17 slides
, with
interactive quizzes
,
text slides
and
1 video
.
Lesson duration is:
60 min
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Items in this lesson
Tagline/Slogan/Catchphrase
Slide 1 - Slide
we can recognise famous slogans
we use English and our creativity to create our own slogan
Goals for today:
Slide 2 - Slide
THINK DIFFERENT
Slide 3 - Open question
Have it your way.
Slide 4 - Open question
MAYBE SHE IS BORN WITH IT
Slide 5 - Open question
...... gives you wings
Slide 6 - Open question
The ultimate driving machine
Slide 7 - Open question
https://create.kahoot.it/share/slogans/388b3618-288e-43bb-a2a3-90ea078ca855
Slide 8 - Slide
Important for a good slogan?
Slide 9 - Mind map
Slide 10 - Video
WHAT TO KNOW ABOUT ADVERTISING SLOGANS
Advertising slogans are
short
and
memorable
phrases in marketing and advertising campaigns, they should
attract attention
to the product!
Slide 11 - Slide
“The milk chocolate that melts in your mouth, not in your hand.”
“Have a break… Have a ....
“It’s the real thing!”
“Because I’m worth it”
“Just do it.”
Slide 12 - Slide
“The milk chocolate that melts in your mouth, not in your hand.” (M&Ms, 1954)
“Have a break… Have a Kit Kat.” (Kit Kat by Nestle, 1957)
“It’s the real thing!” (Coca Cola, 1969)
“Because I’m worth it” (L’Oreal, 1973)
“Just do it.” (Nike, 1987)
Slide 13 - Slide
Slogan Tips
5 Rules
is 7 words or less
straightforward and simple
tells the consumer what the company does or has the name of the company in it.
is catchy (rythm)
carries a positive message
If possible, add some humour!
Slide 14 - Slide
Slogan generator
Slide 15 - Slide
Slogan Thinking, Give it a Try
https://nalaiandco.com/collections/featured-products?page=2
https://www.buzzfeed.com/bekoconnell/funny-products-useful
Slide 16 - Slide
For next class: Let's Hear it!
What is your product and what do you use it for?
How is your slogan
Why did you choose this slogan?
Peer feedback
Make a digital poster to show the class your product and its slogan.
Slide 17 - Slide
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