Why do so many adults love LEGO?

Why do so many adults love LEGO?
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Slide 1: Slide

This lesson contains 20 slides, with interactive quizzes, text slides and 3 videos.

Items in this lesson

Why do so many adults love LEGO?

Slide 1 - Slide

The LEGO Group is still one of the best-selling toymakers in the world. But nowadays, adults are just as interested in it as children. Why is this?

Slide 2 - Slide

You are ... by something when it really has your attention, and you are very interested in it.
A
mature
B
captivated
C
amassed
D
serendipitously

Slide 3 - Quiz

When something is for a ... audience, it means it's made for adults of all ages.
A
mature
B
attest
C
hardships
D
metropolis

Slide 4 - Quiz

When something positive happens ... , it means it was unplanned, and was found through luck or chance.
A
captivated
B
restorative
C
mature
D
serendipitously

Slide 5 - Quiz

When people can ... to a statement, it means they can share personal experiences or opinions that support that statement.
A
restorative
B
hardships
C
in awe
D
attest

Slide 6 - Quiz

A ... is a large modern city.
A
captivated
B
metropolis
C
amassed
D
mature

Slide 7 - Quiz

People call the difficult things they must go through in life ... .
A
hardships
B
serendipitously
C
attest
D
mindfulness

Slide 8 - Quiz

... is the practice of trying to maintain a calm and present mental state.
A
mature
B
in awe
C
mindfulness
D
hardships

Slide 9 - Quiz

When something helps to heal or fix something, it's described as ... .
A
amassed
B
attest
C
mindfulness
D
restorative

Slide 10 - Quiz

When you have ... followers, it means you have gained a lot of followers over time.
A
amassed
B
in awe
C
restorative
D
captivated

Slide 11 - Quiz

You are ... of something or someone when you are really impressed.
A
hardships
B
serendipitously
C
in awe
D
attest

Slide 12 - Quiz

Slide 13 - Video

In 2019, the Lego Group started making LEGO sets specifically for adults. How did they come to this decision?

Slide 14 - Open question

Head designer Fiorella Groves (2nd person being interviewed) explains why she enjoys making adult LEGO: "Designing for adults is particularly interesting compared to designing for kids, because you're spending so much time reliving memories in that nostalgic lane". She continues by talking about "designing emotional hooks that really mean something for the consumer at the other end".

Slide 15 - Slide

What does she mean by this? Choose the best summary of het interview.
A
I get to connect to their families and children as well.
B
It's fun because I get to think about my own childhood.
C
I base my designs on LEGO sets that I used when I was a child and modernise them.
D
I use my childhood memories to design things that remind adults of their own childhood.

Slide 16 - Quiz

Slide 17 - Video

LEGO has an emotional value for collector André Debruyne. Write down at least two things the collector says that show the emotional value LEGO has for him.

Slide 18 - Open question

Slide 19 - Video

Multiple people are interviewed about the benefits of LEGO for relaxation and mental health. Match the person with the right statement.
1. LEGO collector Sarah
You Tuber Jhae

Slide 20 - Drag question