Tagline, blurb, bio

Tagline
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Slide 1: Slide
EngelsMBOStudiejaar 1

This lesson contains 12 slides, with text slides.

Items in this lesson

Tagline

Slide 1 - Slide

What is a tagline?
A short, catchy phrase that identifies your book, reinforces its core message and follows it everywhere:

TV, social media, advertising, merchandise ... you name it!

Slide 2 - Slide

How to write a tagline?
  1. KISS (keep it simple, stupid).
  2. What is an important theme in your story?
  3. Use power words to evoke an emotion (fear, dread, mystery, happiness) and grab the reader's attention.

Slide 3 - Slide

How to write a tagline?
  1. KISS (keep it simple, stupid).
  2. What is an important theme in your story?
  3. Use power words to evoke an emotion (fear, dread, mystery, happiness) and grab the reader's attention.
Examples

Slide 4 - Slide

Blurb

Slide 5 - Slide

What is a blurb?
A short description that promotes your book and conveys to the reader what it is about.

It should grab the reader's attention in no more than 200 words and should be catered to your target audience.

Slide 6 - Slide

How to write a blurb?
  1. What is your book about?
  2.  Who is the main character?
  3. What is your target audience?

Gather this information into a short text (200 words max) and use catchy words to grab the reader's attention and make the character(s) come alive. Keep your target audience in mind!

Slide 7 - Slide

How to write a blurb?
  1. What is your book about?
  2.  Who is the main character?
  3. What is your target audience?

Gather this information into a short text (200 words max) and use catchy words to grab the reader's attention and make the character(s) come alive. Keep your target audience in mind!

Slide 8 - Slide

Author bio

Slide 9 - Slide

What is the author bio?
A short biography to introduce the author  and sum up their previous works, authorly credentials, and anything else!

It gives the readers a sense of who the author is and is important when it comes to marketing the book.

Slide 10 - Slide

How to write the author bio?
  1. Start with the facts;
  2.  Give relevant biographical details;
  3. "Wow" the readers with credentials;
  4. Finish with a personal touch!

Slide 11 - Slide

Example
Example

Slide 12 - Slide