Scope of PR

• English
• Hoger onderwijs

to alleviate problems

1. to make the effects of problems less serious
2. to remove any problems

meet-and-greet policies

1. the way in which customers' complaints are dealt with
2. the way in which customers are supposed to be welcomed

retirees

1. people who have retired from a company
2. people who have been asked to retire from a company

the core component

1. the smallest part/aspect
2. the most important part/aspect

to enhance employee motivation

1. to make employees motivated
2. to make employees more motivated than they already are

THE PR DEPARTMENT deals with traditional media-print, newspapers

1. blogs
2. magazines
3. enquiries
4. interviews

The PR department also deals with new media: company website, internet articles

1. magazines
2. interviews
3. blogs
4. takeovers

The PR department creates publicity for products by staging an sponsoring events and

1. interviewing
2. inviting
3. fast-tracking
4. silencing

The PR department monitors press and

1. crisis management
2. networking
3. broadcast

The PR department deals with problems affecting

1. competitors
2. shareholders
3. publics
4. marketing

This includes, for example, product...following manufacturing problems

1. recolection
2. enquiries
3. restrictions
4. recall