1. The power elite: Includes powerful individuals and institutions
2. Celebrity: Famous people
3. Entertainment: Includes humour, human interest, sex, gossip, animals, showbiz etc.
4. Surprise: Includes things that are unexpected
5. Bad news: Conflict and tragedy
6. Good news: Positive news, including stories with a happy ending
7. Magnitude: Stories involving large number of people of that have a significant global impact
8. Relevance: Stories containing issues, nations, and/or groups that are relevant to the reader
9. Follow-up: Stories already current in the news
10. News agenda: These are stories that fit the news agenda of the organisation. Omission of stories is also relevant; that is, stories excluded because they may negatively impact or damage the news organisation.