L4 Work on promotional flyer + peer feedback

• Engels
• MBO
• Studiejaar 2

The Trade Show

promoting your company at:

  During this project you will:

• research the corporate identity of your company and possible benefits/ opportunities for future interns
• learn useful vocabulary around trade shows/ fairs
  
  Assignments
• write an email to confirm a reservation
• design a promotional flyer for your company stand

The assignment ' mingle with the crowd'  is optional, due to possible time limits.

Your company has decided to participate in a trade show: 

an exhibition at which businesses in a particular industry promote their products and services. 

Last week you started working on your promotional flyer/ leaflet.

Today, a classmate will look at your work and give you feedback.

Introduction

Ask the students which words they still remember from the last class

(roller banner, pop up counter, diplay cabinet, promotional flyer, soft furnishings, overhead lighting, ambient lighting, uplighters, lamp stands etc.)

    This lesson

1	2
a promotional flyer/ leaflet for the trade show + that also attracts future interns. (requirements next pages)	look at eachother's work and give feedback on the design and the texts on the flyer.

 Write & Design                     Feedback        

To create the flyer in lesson 3, students need to research the corporate identity of their selected company (and possible internship opportunities/ benefits).
This flyer will also address internship opportunities and will serve to promote internships, as well as the brand itself.

Your flyer design should match your stand 

and the brand's theme/ corporate identity.

internship opportunities

about us

What was your brand's 'great idea'? What problem are they trying to solve? What products/ services do they sell? What are the internship opportunities? The contact details? 

Should look professional and attractive with a nice balance between text and images. Should stand out!

• a short introduction about the company, what they stand for 
  
• a paragraph discussing the internship opportunities
                      + benefits for interns               + where/ how to apply
  
  
• It should look professional/ balance between images and text

REQUIREMENTS
FLYER/ LEAFLET

Keep the theme/ corporate identity in mind.
(examples : company logo, colour scheme, font etc.)

Flyer = one page (sometimes double sided)
Leaflet= more pages or pages that fold out/ open

--> use the checklist!

• Does the flyer look visually appealing/ professional?
• Is it suitable for the trade show? Will it attract attention?
• Is there a short introduction written about the company? 
• Does the flyer mention the company’s products and/or services? 
• Does the flyer mention internships, what they offer and how to apply?
  
• Are the contact details easy to find? 
• Is Dutch used anywhere on the flyer?
  

QUESTIONS TO ASK DURING PEER FEEDBACK

PEER FEEDBACK
USE THE CHECKLIST

• Swap your flyer with a classmate.
  
  
• Use the checklist and provide useful feedback. Try to be detailed!
  
  
• Circle any (spelling/ grammar) mistakes that you see. Give tips on how to improve the flyer.

Evaluation

Where you able to finish your flyer today? 

How will you make your flyer ' stand out'?

Will your design attract possible future interns?

Are you ready for the deadline?

next class: DEADLINE FLYER

Have students think about how they will make their flyer stand out to possible interested interns.


Flyer = one page (sometimes double sided)

Leaflet= more pages or pages that fold out/ open