Marketing

• Engels
• Middelbare school
• vwo
• Leerjaar 4

4H English

November 18, 2022

Today's Lesson

• Stepping Stones Chapter 4: Marketing

• Commercials

What is important in a good commercial?

Which commercial was your favourite and why?

Pepsi's Vending Machine ad was released after Coca-Cola announced that it sold four times as much as Pepsi in 2001. 

It got banned 

Why do you think this commercial was banned? Did you like the commercial?

Do you think this commercial would do well in Europe? Explain why or why not.

Slogans!

Upcoming quiz: famous advertising slogans

1. I'm livin' it
2. I'm lovin' it

1. It's finger-licking good
2. It's chicken-tastic

1. Just go for it.
2. Just do it.

1. It's fresh.
2. Eat fresh.

Task

Come up with a (new) slogan for these three companies:

• McDonalds
• Pringles
• Coca Cola

Or feel free to use other brands. Be creative, but polite!

Hand in your slogans via the Teams chat!