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Reclamewijsheid
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Slide 1:
Slide
Cultuurwetenschappen
Secundair onderwijs
This lesson contains
29 slides
, with
interactive quizzes
,
text slides
and
2 videos
.
Lesson duration is:
50 min
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Items in this lesson
Slide 1 - Slide
Slide 2 - Video
Wat is reclamewijsheid?
vaardigheden en kennis -> reclame bewust verwerken
doel: reclame herkennen en bewust nadenken
Welke
strategie
gebruiken de reclamemakers?
Welke
emoties
wekt deze reclame bij mij op?
Vind ik deze reclame
eerlijk
?
Wettelijk principe: reclame moet ALTIJD te herkennen zijn ( -> boetes)
Slide 3 - Slide
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 4 - Slide
meestal aan de boven- of zijkant
1. BANNERS
2. TARGETED ADS (gepersonaliseerd)
vaste afbeeldingen/korte animaties
gebaseerd op zoek- en surfgedrag
cookies
actief gebruikt op sociale media
kleurrijk/opvallend
Slide 5 - Drag question
BANNER
TARGETED AD
Slide 6 - Slide
IK VIND GEPERSONALISEERDE ADVERTENTIES EERLIJK
Ja
Nee
Genuanceerd
Slide 7 - Poll
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 8 - Slide
3. ADVERGAME
Slide 9 - Slide
KRITIEK?
Slide 10 - Slide
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 11 - Slide
INFLUENCERS
Slide 12 - Mind map
4. INFLUENCER MARKETING
invloed
op
volgers
via sociale media.
ontvangen
geld of gratis producten
in ruil voor promotie
soms moeilijk te herkennen ->
onrechtstreeks
e
reclame
Slide 13 - Slide
Slide 14 - Slide
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 15 - Slide
5. PRODUCT PLACEMENT
Slide 16 - Slide
1
Slide 17 - Video
00:10
VOOR WELK MERK WORDT HIER 'SUBTIEL' PRODUCT PLACEMENT GEDAAN?
A
Choco Pops
B
Cheerios
C
Rice Krispies
D
Fruit Loops
Slide 18 - Quiz
Slide 19 - Slide
VIND IK PRODUCT PLACEMENT EERLIJK?
Ja
Nee
Genuanceerd
Slide 20 - Poll
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 21 - Slide
IK KLIK MEESTAL OP EEN VAN DE BOVENSTE LINKS NA EEN SEARCH OP GOOGLE
Ja
Nee
Genuanceerd
Slide 22 - Poll
6. ZOEKMACHINE MARKETING
adverteerders betalen om
bovenaan
te verschijnen
duidelijke plaats in de zoekresultaten =
veel kliks
verplicht label
'advertentie'
Slide 23 - Slide
Slide 24 - Slide
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 25 - Slide
7. MOBILE ADVERTISING
reclameboodschappen in
(game)-apps
vooral in
gratis apps
-> enig bron van inkomsten
optie:
reclamevrije versie
kopen
Slide 26 - Slide
Reclamestrategieën
1 . BANNERS
2. TARGETED ADVERTISING (gepersonaliseerd)
3. ADVERGAME
4. INFLUENCER MARKETING
5. PRODUCT PLACEMENT
6. ZOEKMACHINE MARKETING
7. MOBILE ADVERTISING
8. PRE-MID-AFTER ROLL ADS
Slide 27 - Slide
8. PRE-MID-AFTER ROLL ADS
verschijnen van advertentie
voor, tijdens of na video
optie '
skippen
' of installeren van
ad blockers
bekendste format: YouTube
Slide 28 - Slide
Slide 29 - Slide
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