I WANT YOU

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EngelsHBOStudiejaar 1

This lesson contains 14 slides, with text slides.

time-iconLesson duration is: 15 min

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Uncle Sam
This image of Uncle Sam was created by artist James Montgomery Flagg (1877-1960). In Flagg’s version, Uncle Sam wears a tall top hat and blue jacket and is pointing straight ahead at the viewer. During World War I, this portrait of Sam with the words “I Want You For The U.S. Army” was used as a recruiting poster. The image,  became immensely popular.

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But....

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The original is....

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History
Lord Kitchener Wants You is a 1914 advertisement made by Alfred Leete  which was developed into a recruitment poster. It depicted Lord Kitchener, the British Secretary of State for War above the words "WANTS YOU". Kitchener, wearing the cap of a Britsh Field Marshall, stares and points at the viewer calling them to enlist in the British Army against the Central Powers. The image is considered one of the most iconic and enduring images of World War I. A hugely influential image and slogan, it has also inspired imitations in other countries, from the United States to the Sovjet Union.

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Prior to the institution of conscription in 1916, the United Kingdom relied upon volunteers for military service. Until the outbreak of the First World War, recruiting posters had not been used in Britain on a regular basis since the Napoleonic Wars.


  • Eric Field designed a prototype full-page advertisement with the Coat of Arms of King George V and the phrase "Your King and Country Need You." Britain declared war on the German Empire on 4 August 1914 and the first run of the full-page ran the next day in those newspapers.
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    George V

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    This Advertisement caught the attention of Lord Kitchener

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    Kitchener was given the task of recruiting a large army to fight Germany. Unlike some of his contemporaries who expected a short conflict, Kitchener foresaw a much longer war requiring hundreds of thousands of enlistees. So he had to find a way to reach those man.


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    The poster started off life as the front cover of a 1914 edition of magazine London Opinion.

    The Parliamentary Recruiting Committee, which commissioned all the recruiting posters, spotted the artwork and turned it into a poster of their own.

    It was then plastered on billboards  around the country but unlike other recruiting posters only around 10,000 were made.  But it was a hugely successful poster and was responsible for tens of thousands of men enlisting in the Army.

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    Today..
    • only three are left in the world.
    • £15,000 
    • so....................

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