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LinkedIn basics
LinkedIn
Cynthia Vilt
coach work2work
November 2022
1 / 21
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Slide 1:
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LinkedIn
WO
Studiejaar 6
This lesson contains
21 slides
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interactive quizzes
,
text slides
and
2 videos
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Items in this lesson
LinkedIn
Cynthia Vilt
coach work2work
November 2022
Slide 1 - Slide
How long have you had your linkedIn profile?
A
A few months or less
B
About one year
C
A few years
D
I do not have a profile yet
Slide 2 - Quiz
When or for what purpose do you use LinkedIn?
Slide 3 - Open question
Why is there a background picture?
A
just for fun, no reason
B
C
it increases your attention value
Slide 4 - Quiz
Why is there a background picture?
A
just for fun, no reason
B
adds a personal touch to your page
C
it increases your attention value
Slide 5 - Quiz
Wat staat er op de regel onder
je naam?
Slide 6 - Open question
Keywords
Use keywords multiple times in your profile.
Mention the most important keywords at least 8 times
How to find your keywords:
What is your interest?
What is important in your field?
What words are used by people who have the job you want?
What words are used in job vacancies?
Slide 7 - Slide
LinkedIn profielfoto, which?
Slide 8 - Slide
Slide 9 - Video
Making connections.... for what exactly?
Slide 10 - Open question
How many connections do you need?
A
Minimum 80
B
Between 100 and 200
C
499
D
More than 500
Slide 11 - Quiz
How to expand your network?
Slide 12 - Open question
"About"
What is this about ...
A
write about your hobbies
B
C
schrijf je wat je toegevoegde waarde is
Slide 13 - Quiz
"About"
What is this about ...
A
write about your hobbies
B
write what you do in your current position
C
write about your added value
Slide 14 - Quiz
Waar kijken recruiters naar?
A
Wat er bij je functietitel staat
B
Of je een groot netwerk hebt
C
Of je een compleet ingevuld profiel hebt
D
Of je de juiste trefwoorden hebt gebruikt
Slide 15 - Quiz
Wat is belangrijk op je LinkedIn pagina?
know what you want and what you are looking for
write for the reader
get a professional photo
use the right keywords....
Slide 16 - Slide
To post .... or not to post
Hoe meer interactie, hoe meer zichtbaarheid voor jouw post
Binnen het uur reactie = grotere zichtbaarheid
Wees zelf ook actief: reacties werken beter dan likes & delen
Post met mate! 2e post op 1 dag = 3x meer interactie nodig voor zichtbaarheid
Geen url in posts zetten – 25-50% minder bereik
Voeg een foto toe aan je bericht
Hashtags (max 3) Taggen (met mate & indien relevant!)
Slide 17 - Slide
my.goodhabitz.com
Slide 18 - Link
Goodhabitz
workshop LinkedIn
Slide 19 - Slide
Slide 20 - Video
Thanks for your participation!
Cynthia Vilt
1:1 feedback on your LinkedIn page
work2work@uu.nl
Slide 21 - Slide
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