LinkedIn basics

LinkedIn
Cynthia Vilt
coach work2work
November 2022
1 / 21
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Slide 1: Slide
LinkedInWOStudiejaar 6

This lesson contains 21 slides, with interactive quizzes, text slides and 2 videos.

Items in this lesson

LinkedIn
Cynthia Vilt
coach work2work
November 2022

Slide 1 - Slide

How long have you had your linkedIn profile?
A
A few months or less
B
About one year
C
A few years
D
I do not have a profile yet

Slide 2 - Quiz

When or for what purpose do you use LinkedIn?

Slide 3 - Open question

Why is there a background picture?
A
just for fun, no reason
B
C
it increases your attention value

Slide 4 - Quiz

Why is there a background picture?
A
just for fun, no reason
B
adds a personal touch to your page
C
it increases your attention value

Slide 5 - Quiz

Wat staat er op de regel onder
je naam?

Slide 6 - Open question

Keywords
  • Use keywords multiple times in your profile.
  • Mention the most important keywords at least 8 times
  • How to find your keywords:
  1. What is your interest?
  2. What is important in your field?
  3. What words are used by people who have the job you want?
  4. What words are used in job vacancies?

Slide 7 - Slide

LinkedIn profielfoto, which?

Slide 8 - Slide

Slide 9 - Video

Making connections.... for what exactly?

Slide 10 - Open question

How many connections do you need?
A
Minimum 80
B
Between 100 and 200
C
499
D
More than 500

Slide 11 - Quiz

How to expand your network?

Slide 12 - Open question

"About"
What is this about ...
A
write about your hobbies
B
C
schrijf je wat je toegevoegde waarde is

Slide 13 - Quiz

"About"
What is this about ...
A
write about your hobbies
B
write what you do in your current position
C
write about your added value

Slide 14 - Quiz

Waar kijken recruiters naar?
A
Wat er bij je functietitel staat
B
Of je een groot netwerk hebt
C
Of je een compleet ingevuld profiel hebt
D
Of je de juiste trefwoorden hebt gebruikt

Slide 15 - Quiz

Wat is belangrijk op je LinkedIn pagina?
  • know what you want and what you are looking for
  • write for the reader
  • get a professional photo
  • use the right keywords....

Slide 16 - Slide

To post .... or not to post
  • Hoe meer interactie, hoe meer zichtbaarheid voor jouw post
  • Binnen het uur reactie = grotere zichtbaarheid
  • Wees zelf ook actief: reacties werken beter dan likes & delen
  • Post met mate! 2e post op 1 dag = 3x meer interactie nodig voor zichtbaarheid 
  • Geen url in posts zetten – 25-50% minder bereik
  • Voeg een foto toe aan je bericht
  • Hashtags (max 3) Taggen (met mate & indien relevant!)

Slide 17 - Slide

Slide 18 - Link





Goodhabitz


workshop LinkedIn

Slide 19 - Slide

Slide 20 - Video

Thanks for your participation!
Cynthia Vilt
1:1 feedback on your LinkedIn page
work2work@uu.nl

Slide 21 - Slide