Why it is so important....
Diversification: Relying solely on aeronautical revenue can lead to financial instability. Non-aeronautical revenue diversifies income sources, reducing dependency on a single revenue stream. This diversification is one of the most effective ways for airports to ensure financial growth.
Revenue Potential: The non-aeronautical sector offers significant revenue potential. By optimising services, airports can tap into untapped revenue streams.
Enhanced Passenger Experience: Non-aeronautical activities, such as retail and dining options, contribute to an improved passenger experience, increasing customer satisfaction and loyalty. Happy customers are more likely to spend their money on airport services.
Competitive Edge: Airports that offer a wide range of non-aeronautical services gain a competitive advantage by attracting more passengers and businesses.
Economic Impact: Increasing non-aeronautical revenue positively impacts the local economy by creating jobs and attracting businesses to the airport vicinity
Lesson duration is: 60 min
