Year 7 Logo Design

• Computing
• Lower Secondary (Key Stage 3)

Year 7 Logo Design

Learning Objective: What makes a good logo and how do we create a good logo?

- One reason the Nike logo is considered superior is that...

- The Alton Towers logo is more effective because...

- This logo effectively captures Nike’s brand identity through...

- When families see this logo, they may feel a sense of...

- The Nike logo has become a cultural icon because...

- In comparing these logos, we can see that...

- A strong logo not only represents a brand but also...

Groups of threes

black

better

brighter

simpler

Branding

Marketing

Recognition

Identity

Innovation

Minimalism

Remember

Iconic

Colourful

Branding

How many points did you get?

Simplicity- easy to recognise and recall

Relevance - does it imply what the brand is?

Memorable - can the customers recall the logo?

Versatility- Can the logo be scaled?

Colour scheme - Emotional colours, can the logo be black and white?

Shape and form - sharp edges imply strength, rounded edges imply a friendlyness.

Consistency - can the logo be used on a variety of objects and advertising items?

Mood Board Logo Ideas

• Open PowerPoint and create a blank slide
• Find six great examples of logos and copy them on to your PowerPoint slide
• These will be your inspiration when you create your own logo, so the more examples you get the better!

5 Minute task....

Design a new school logo in Vectr using what we understand by good logo design and following the brief.

Teacher demonstration

How to use vectr to make shapes, change colours, add text, merge objects and remove objects from each other.