Marketing in Travel and Tourism - Introduction

• Travel and Tourism
• Further Education (Key Stage 5)

Marketing Travel and Tourism

Introduction

At the end of today, you will understand 

- what marketing is

- why marketing is important

- different types of marketing

What do you already
know about marketing ?

Introduction to Marketing Travel and Tourism

Definition of marketing: 

Importance in travel and tourism:

In a small group work together to 

1. come up with your own definition of marketing

2. explain the importance of marketing for the travel and tourism industry

Types of Marketing in Travel and Tourism

Target Audience 

Why is it important to know your target audience?

Group activity: What type of marketing would suit each customer type?

Each group will be allocated with a type of customer:

1. Students aged 16-18 years

2. A family (children under 16 years)

3. A retired couple

Case Study: Marketing in Travel and Tourism

HomeAway is similar to Airbnb, although the difference is guests always rent entire homes with HomeAway rather than a room.

The company wanted to use this difference as a Unique selling Point (USP)  

and it does so in a humorous way.....

Do you think HomeAway's
style of advertising is effective? Why?

Case Study: Successful Marketing

Ryanair is a great example of an organisation that capitialises on the power of social media. As of December 2023 it had the below followers:

Instagram: 1.3 million 

Facebook: 5.1 million

YouTube: 108K

Twitter: 808.3K

LinkedIn: 683K

TikTok: 2.1 million

The low cost airline targets its main audience - GenZ and Millennials through these social media platforms. 

It has become influential in airline social media marketing

https://www.boredpanda.com/funny-ryanair-social-media-roasts/

Debate time

Do you think Ryanair's controversial 

use of social media is an effective marketing tool? 

Class to debate topic and lecturer to confirm outcome.

Write down 3 things you learned in this lesson.

Slide 10: Conclusion and Review

- what is marketing

- why is marketing important

- different types of marketing