W23 - 4.02B - Marketing Strategies & Writing

Week 23
Marketing Strategies
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Slide 1: Slide
EngelsMBOStudiejaar 1

This lesson contains 16 slides, with interactive quizzes, text slides and 1 video.

time-iconLesson duration is: 45 min

Items in this lesson

Week 23
Marketing Strategies

Slide 1 - Slide

How does social media
influence online marketing today?

Slide 2 - Mind map

Do you drink anything from Coca Cola? (e.g. cola, fanta, sprite, anything else)
Yes
No
I don't like that
That's unhealthy
All the damn time

Slide 3 - Poll

Is there a campaign from
Coca Cola you admire?

Slide 4 - Mind map

10

Slide 5 - Video

00:50
How many people buy something from Coca Cola each day?
A
1 in 9
B
1 in 7
C
1 in 4
D
1 in 6

Slide 6 - Quiz

01:29
Coca cola only sells soft drinks
A
True
B
False

Slide 7 - Quiz

02:01
Why does the speaker think it's ironic that the most well-known companies have the largest budget for advertising?

Slide 8 - Open question

02:30
Which feeling Coca Cola wants to associate your feelings with is not mentioned?
A
Friends
B
Relaxation
C
Happiness
D
Family

Slide 9 - Quiz

03:43
What does Coca Cola sell according to the video? (Tip: not the drink itself)

Slide 10 - Open question

04:08
Which of these is NOT part of the Coca Cola multichannel?
A
Vlogs on YouTube
B
Hashtags on social media
C
Coke TV
D
Festive commercials

Slide 11 - Quiz

05:10
What was the power in the 'Share a can' strategy?
A
Happiness
B
Authentic reactions
C
Sharing the product
D
A free drink

Slide 12 - Quiz

06:50
Why is the Share a Coke campaign viewed as a debranding tactic?

Slide 13 - Open question

07:44
Which trend did Coke capitalise on with their Share a Coke campaign?
A
Self-reflection
B
Self-awareness
C
Self-regulation
D
Self-expression

Slide 14 - Quiz

08:12
Which one does Coca Cola focus most on?
A
Being the best (and letting people know)
B
Customer relationship

Slide 15 - Quiz

Writing

Write an article for the school newspaper about one of your favourite brands and dig into their marketing strategies of the last 5 years.

Mention the following:
1. Come up with a title (a catchy one).
2. Introduce the brand (origin, location, products).
3. Why you think the brand is great.
Writing

4. Compare the brand to at least one other similar brand and give at least one reason why yours is better.
5. Name at least 1 memorable campaign from the last 5 years and mention why you liked it.
6. Dig into the marketing strategies used for at least one of the campaigns.
7. Also mention if there are any points for improvement.
8. End with a bang.

Slide 16 - Slide