In September 2008, a reporter for Miami-based Income Securities Advisors found a 2002 article about a financially moribund United Airlines filing for bankruptcy. However, the article itself was undated. As a result, the Google web crawler assigned it the date of the search, giving the impression that a half-dozen-year-old crisis was breaking news. The reporter then relayed the information to Bloomberg, a premier name in finance news, and as soon as the story went up, United Airlines’s stock price nosedived by 75 percent. Traders jettisoned 15 million shares, as the stunned company did its best to disabuse Bloomberg of the disastrous misconception.