1. Which two marketing strategies does he mention?
2. What does he say about
a) the OneCafe company, and b) Lux?
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Darrell Kofkin is Chief Executive of the Global Marketing Network, a training organisation which offers qualifications in international marketing.
Listen to the interview and complete the gaps in these two extracts .
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Time for speaking ;)
Brainstorming is a useful way of generating creative ideas in meetings. Decide which of these tips are good advice and which ones you disagree with.
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Listen to the first part of a brainstorming meeting between Martin
Thomas, the Marketing Director, who chairs the meeting, and three other members of the Marketing Department at Business Solutions Limited: Carol Rueckert, Caroline Holloway and Guillem Rojas. Then answer these questions.
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Now listen to the rest of the meeting and answer these questions.
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Linking words
We called the meeting in order to discuss some pressing issues.
He has called a meeting of all parties, with a view toforming a government.
She agreed to organize the event so thather boss would like her better.
Lesson duration is: 90 min
