https://www.instagram.com/p/C2W7arVNZLQ/
https://www.instagram.com/p/C2cHdSStzUr/
https://www.instagram.com/p/C2XYZlRtYos/
Lead with the most important information.
Use a consistent and personal tone.
Keep copy short and to the point.
Encourage action with simple, direct text.