Unit 4 Global Markets

• Engels
• MBO
• Studiejaar 1

Unit 4

Global Markets

How are we feeling today?

What is the BEST explanation of a global market?

1. International trade between countries
2. Trade of goods and services between businesses on a global basis
3. Trade between businesses and consumers on a global basis
4. The buying and selling of goods and services on a global basis

What skill/knowledge is not required for working in a global market?

1. knowledge of different (business) cultures
2. Good language skills
3. Ability to recognise and react to different communication styles
4. Good non verbal skills

Questions photo:

• Is this a local or global market?
  
  
• Where do the fruit and vegetables probably come from?
  
  
• Who probably buys it?
  

Which multinational brands and products are popular in your country?

What makes them popular?

What local products are the most popular in your country?

Will everyone in the world want the same food, clothes and other products in the future? Why/why not?

You are going to watch a video (4.1.1. ) in which is explained how Volvo and Starbucks have adapted their products to the Chinese market.

How do you think they adapted their products to the Chinese market?

How do you think they adapted their products to the Chinese market?

Listen and watch the video (4.1.1.) again and answer the following questions.

You will be given 5 minutes to think about the following questions. 

1. Why did Volvo and Starbucks  make changes for the Chinese market?

2. What special features  would you  most  like to have in a car?

3. How could Starbucks  grow their coffee  market in China?

4.How could  a Chinese tea brand grow   their global market?

Adjective and noun collocations.

Exercise 7
1._________(verb) adaptation/adaptability(noun
adaptable (adjective)

2._________(verb) appeal (noun), appealing (adjective)

3. consume(verb), consumer/ 3.______(noun), consumable(adjective)

4. customise(verb), 4._________(noun), 5.__________/customisable(adjective).

6._________(verb), 7__________(noun), grown(adjective)

8. prefer (verb), 8._________(noun),preferable(adjective).

produce(verb), 9._________/production(noun), productie(adjective).

10. _________(verb), specialist/specialisation(noun), special(adjective).

standardise(verb), 11. _________/standardisation(noun), standard(adjective).

target(verb), 12.________(noun)

What surprised you the most of Ikea's customisation for China?

How succesfully have you achieved the lesson outcome? Give yourself a score from 1-5 for the following skills we practised: 1.vocabulary 2. listening practise 3.Project exercise

Find the my self assessment of unit 4 on teams. Reflect on what you have learnt in 4.1.