An influencer is someone who has the ability to influence the opinions or behaviours of others, often through social media platforms. Influencers promote products, services, or ideas to their followers.
Do you have any favourite influencers?
Where do influencers come from?
Which social media platforms do they use?
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Read about the types of Influencers.
Can you can up with examples in each category?
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What are the benefits of following influencers?
How do influencers affect your purchasing behaviour?
What are the advantages and disadvantages of influencers for companies?
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• Do you think being an influencer is a good career? Why or why not?
• Would you want to be an influencer? What kind of content would you create?