Lesson 1 Marketing VS advertising

• Engels
• Middelbare school
• havo
• Leerjaar 4

Teacher

Welcome the students, tell them that they are going to be taken along in a lesson series entailing six classes of which the topic will be marketing and advertising.

Teacher:

Tell students to create a Wizer.me account to use for the worksheet assignments.

The goal for this lesson is to familiarize students with marketing and advertising, and vocabulary of this topic. 

Marketing and Advertising

1. Create groups of 3/4 students
2. Think about what marketing and advertising means by yourself, take two minutes to do this 
3. Now discuss what they mean in your group and write down any words that come to mind (3 mins) 
4. Choose your best words and enter them into lesson up 
5. Discuss entries with whole class (3 mins) 

Students go to Wizer.me and complete exercise 1 (go to the next slide so students can follow the link). 

app.wizer.me

Teacher:

Tell the students they are going to watch a video about the difference between advertising and marketing. The video will stop at certain points in which they will be asked questions on comprehension. 

00:57

"the best marketing doesn't feel like marketing" Why do you think this is?

1. Because customers won't want to buy products
2. Because it should feel entertaining and educational

02:00

Advertising

1. is done to promote a product (usually by an advertising company)
2. is always honest
3. does not need a customer
4. is not useful for building a brand

02:18

Advertising

Marketing

Has to be paid for and is made to be short term

Is created for the long term and build brands

02:41

Marketing

Advertising

"We are the no1 honey musterd waffle three years in a row"

"Just visit www.mustardwaffle.com to claim your free mini mustard waffle kit"

"did you know that putting honey mustard on your waffle will create a sweet yet zingy snack"

02:55

"A man who stops advertising to save money, is like a man who stops a clock to save time". What does John Timmerman mean by this?

1. You will save time when you stop advertising
2. Advertising takes time and money
3. Advertising is essential if you want to sell clocks
4. Advertising is essential to grow a successful business

Teacher:

Tell students they are going back to the Wizer.me worksheet and need to complete exercise 2 and 3. They will link definitions to words and create new sentences in which they show they understand the words' meanings.

app.wizer.me

I now understand the difference between marketing and advertising

😒🙁😐🙂😃

Teachers:

Final poll to see if they feel like students understand the difference between marketing and advertising.

Advertising

Marketing

Has to be paid for and is made to be short term

Is created for the long term and build brands

Teachers:

Students drag the definition to the two concepts and get instant feedback on whether they have understood the difference.

I feel like I understand and can use the words used to discuss marketing and advertising

😒🙁😐🙂😃

Teacher:

Students fill in this last poll to see if they feel they have understood the words. If some students indicate they haven't, the teacher can provide some help in what to work on.