Chapter 1.2: Cultural diffusion part 2

• Aardrijkskunde
• Middelbare school
• havo, vwo
• Leerjaar 2

At the end of this lesson

-You can explain what cultural diffusion is using different examples.

-You have got a plan for the assignment (hand in 7-11 november)

Watch the video's and answer:

How is the video related to the concept of 'cultural diffusion'?

Where are the places being connected?

Is this a positive or negative development to you? 

Watch the video's and answer:

How is the video related to the concept of 'cultural diffusion'?

Where are the places being connected?

Is this a positive or negative development to you? 

Watch the video's and answer:

How is the video related to the concept of 'cultural diffusion'?

Where are the places being connected?

Is this a positive or negative development to you? 

What is glocalization?

-The adaptation of a global product for a local market place. --The word comes from an amalgamation of the words globalisation and localisation.

-The spread of economic, cultural and social ideas across the world.

-The act of operating locally in terms of employees, product, supply of raw materials, etc.

Do it yourself:

1.Exercises 8,9 and 10

2.Start with the assignment, page 33 in your workbook. Let me know who you will interview (or going to ask)

3.Want a challenge?Instead of exercise 10, do the exercise in this lessonup about cultural imperialism. 

What is cultural diffusion, in your own words

Diffusion= the spreading of something more widely.

Cultural diffusion: the spread of cultural elements

Cultural imperialism

Watch the video and read the texts. Answer the question on slide 13. (check your answer on the next slide)

Cultural imperialism: 

Cultural imperialism is the practice of promoting the culture values or language of one nation in another. In the past cultural imperialism has been associated with colonialism. When the U.K colonized large parts of the world they took with them their language (English), their sports (rugby and cricket), their forms of transport (railways), their dress (suits), their legal system, police system etc. and imposed it upon their colonies. Now cultural imperialism is more associated with economic forces, although former colonial powers often have some influence over many of their former colonies. 

Cultural imperialism: 

The U.S currently has the World's largest economy and has been able to export its control and influence through the commodities of its TNCs e.g. Google, Ford, McDonald's, Walmart. America's cultural imperialism has sometimes be described as Westernization and/or Americanization. Cultural imperialism may also take place via global institutions like the IMF, WTO and World Bank (many of which are heavily influenced by the US and Western Europe).

Five common areas that are often studied to look at the impacts of cultural imperialism are:

1. Language: There are currently over 6,000 languages spoken around the World, but half my disappear by 2100. Although Mandarin is spoken by the most people, English is becoming the dominant international language.

2. Tourism: Tourism is one of the World's largest industries and at the moment it is mainly citizens from developed countries (US, UK, Germany, Japan) that can afford to travel internationally and spread their culture (although they also experience new foreign cultures).

3. Global Brands: Apple, Google, Coca-Cola, McDonald's are all brands recognised and used around the World. 

4. The Media: Disney, Time Warner, HBO, BBC , CNN, etc. all have enormous influence in terms of thetelevision programmes made and aired as well as the music played and the news reported.

5. Democracy: The US as well as organisations like the World Bank and the UN have often promoted Democratic Capitalist systems instead of systems like Communism.