Understanding the Key Factors of a Successful Product

Understanding the Key Factors of a Successful Product
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Slide 1: Slide

This lesson contains 13 slides, with interactive quizzes and text slides.

Items in this lesson

Understanding the Key Factors of a Successful Product

Slide 1 - Slide

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Learning Objective
At the end of the lesson, you will be able to identify the key factors that contribute to the success or failure of a product.

Slide 2 - Slide

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What do you already know about successful products?

Slide 3 - Mind map

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Starter Activity: Brainstorming
Discuss with a partner what you consider to be the key elements of a successful product. Share your thoughts with the class.

Slide 4 - Slide

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Understanding 'Product' in Marketing
Learn about the concept of 'product' in the marketing mix and its significance in creating value for customers.

Slide 5 - Slide

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Key Factors for Success
Explore the essential elements that contribute to the success of a product, such as differentiation, quality, and customer needs.

Slide 6 - Slide

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Factors Affecting Product Success
Discuss external factors, such as market trends, competition, and consumer preferences, that can influence the success of a product.

Slide 7 - Slide

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Activity: Analyzing a Product
Examine a hypothetical product and discuss why you think it may succeed or fail. Consider the key factors discussed in the lesson.

Slide 8 - Slide

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Group Discussion
Share your group's analysis and reasoning for the potential success or failure of the product with the class.

Slide 9 - Slide

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Mini Whiteboard Activity
Individually write down your thoughts on the potential success or failure of the product on the whiteboard.

Slide 10 - Slide

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Write down 3 things you learned in this lesson.

Slide 11 - Open question

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.
Write down 2 things you want to know more about.

Slide 12 - Open question

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.
Ask 1 question about something you haven't quite understood yet.

Slide 13 - Open question

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.