Persuasion

• Engels
• MBO
• Studiejaar 1

Persuasion

What do you think is the difference between a good salesman or a bad one?

2. Can you list some of the tricks a salesperson uses to make people want to buy something of them or become their client?

Can you think of things you can do or use to influence a client into trusting you more or make a purchase?

Look up what the word subliminal means. Have you ever heard of it before? In what context?

Now you know what subliminal means try to think of what subliminal persuasion might be.

Read the first paragraph. Now describe the writer’s definition of subliminal persuasion.

Write down some techniques a salesperson uses that you think could be called subliminal persuasion.

Now you can start reading the text…..