Introduction to Marketing Concepts

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• Secundair onderwijs

Introduction to Marketing Concepts

Objective: To introduce students to fundamental marketing concepts and their importance in business operations.

What comes to mind
when you hear the word 'marketing'?

Advertising: Students might associate marketing with advertisements they see on television, social media, billboards, or other platforms.

Brands: They may think of well-known brands and the logos, slogans, and products associated with them.

Sales: Some students might think of marketing as the process of selling products or persuading people to buy something.

Promotions: Students may associate marketing with promotions, discounts, coupons, or special offers designed to attract customers.

Social media: With the prevalence of social media platforms, students might think of marketing as the use of Facebook, Instagram, Twitter, and other channels to reach and engage with customers.

Influence: They may consider marketing as a way for businesses to influence consumer behavior, preferences, and purchasing decisions.

Product placement: Students might think of marketing as the practice of placing products in movies, TV shows, or other media to increase brand visibility and recognition.

Market research: Some students may think of marketing as involving research to understand consumer needs, preferences, and trends.

Public relations: They might associate marketing with managing a company's reputation, handling crises, or engaging with the media and the public.

Innovation: Students may consider marketing as a driver of innovation, introducing new products, services, or ideas to the market.

1/ Marketing vocabulary

Which of the following words would you like to explain in English? Pick two. Do some research. 5 minutes!

ADVERTISING - BRANDS - SALES - PROMOTIONS - SOCIAL MEDIA - INFLUENCE - PRODUCT PLACEMENT - MARKET RESEARCH - PUBLIC RELATIONS - INNOVATION

Let students prepare for 5 minutes.

Pick 10 students or allow volunteers to give their definition.

... describes the process of creating advertisements to promote products or services.

1. Sales
2. Brands
3. Advertising
4. Social media

quiz questions = revision test questions

make slides invisible to shorten this lesson

Which word refers to the recognizable symbols, names, or designs that identify and distinguish products or companies?

1. Brands
2. Promotions
3. Influence
4. Market research

What aspect of marketing involves offering discounts, coupons, or special deals to attract customers?

1. Product placement
2. Sales
3. Promotions
4. Innovation

Which term describes the use of platforms like Facebook, Instagram, and Twitter (X) to reach and engage with customers?

1. Market research
2. Public relations
3. Influence
4. Social media

What does market research primarily focus on?

1. Brands
2. Advertising
3. Public relations
4. Understanding consumer needs and trends

Which marketing activity involves managing a company's reputation and engaging with the media and the public?

1. Influence
2. Public relations
3. Product placement
4. Sales

What term refers to the practice of placing products in movies, TV shows, or other media for increased visibility?

1. Brands
2. Advertising
3. Product placement
4. Sales

Which word describes the process of introducing new products, services or ideas to the market?

1. Innovation
2. Sales
3. Promotions
4. Influence

What term best describes the act of persuading customers to buy a product or service?

1. Brands
2. Advertising
3. Social media
4. Sales

What aspect of marketing involves influencing consumer behaviour, preferences, and purchasing decisions?

1. Social media
2. Influence
3. Market research
4. Advertising

2/ The Ps of Marketing

Which of the Ps of marketing
do you remember?

Product

Price

Place (Distribution)

Promotion

People

Process

What aspect of marketing involves determining the amount customers are willing to pay for a product or service?

1. Product
2. Place
3. Promotion
4. Price

more revision questions available in word file

the following questions are focused on price, place, people, product and promotion

Which P of marketing focuses on the channels and locations through which customers can access a company's products or services?

1. Price
2. People
3. Promotion
4. Place

Which P of marketing involves all the activities and communication strategies used to inform, persuade, or remind customers about a company's product or services?

1. Place
2. Product
3. Promotion
4. People

Which P of marketing involves understanding and anticipating customer needs and wants?

1. People
2. Product
3. Place
4. Promotion

What term describes the tangible goods or intangible services that a company offers to satisfy customer needs and wants?

1. Promotion
2. People
3. Product
4. Place

3/ The marketing funnel