Many of the new celebrity chefs promote modern ‘fusion cuisine’, which blends classic ‘British’ cooking with international and exotic influences. Even the chefs themselves are younger, more beautiful and much more experimental, such as Nigella Lawson and Jamie Oliver. Jamie Oliver was only 23 when he first appeared on British television screens. More than 4 million people tuned in to his popular show ‘Jamie’s Kitchen’. The show began as an experiment and turned into a phenomenon. Jamie gave himself nine months to take a team of unemployed 16 to 24-year-olds, with virtually no previous experience of cooking, and transform them into top class chefs to work in his new restaurant in East London, ‘Fifteen’. Jamie left school himself without formal qualifications and believes that with a passion for food, anyone can become a good cook. ‘Fifteen’ has become a hit in London and is booked up months in advance.