The language of advertising and marketing

• English
• Secondary Education

CB/ 24- 25

WB/ 24- 25

• Look at today's lesson on page 11.
• What is our plan for today?

What are we going to do today?

Learning objectives:

• Talk about advertising.
• Learn new words & use them in meaningful contexts.
• Read and identify the main idea, detailed information.

Advertising

What is "advertising"?

Do you think advertising works? Why / Why not?

Learning objectives:

• Talk about advertising.
• Learn new words & use them in meaningful contexts.
• Read and identify the main idea, detailed information.

brand

image

emotions

rhyme

endorsement

unique

https://quizlet.com/_8dy7tw?x=1jqt&i=2qrily

What words did you learn?

Week 7

period 2

Learning objectives:

• Talk about advertising.
• Learn new words & use them in meaningful contexts.
• read and identify the main idea, detailed information.

What is the best title?

1. How advertising works
2. Wordplay: the tricks of advertising
3. Advertising today

Week 7

Period 2

Learning objectives:

• Talk about advertising.
• Learn new words & use them in meaningful contexts.
• Read and identify the main idea, detailed information.

Week 7

Period 2