CIT - Social Media

• Burgerschap
• MBO
• Studiejaar 2

In the news 

Today's Lesson 

• What are influencers?
  
• What do influencers do? 
• Clip - danger of influencers? 

Influencers

What is an influencer? 

An influencer is someone who promotes products and services on their social media channels. 

The goal is to reach as many people as possible to influnece their (consumer) behavior) 

Upload a photo of an influencer you follow

How are we influenced

The perfect life 

Product placement

Amount of followers

I have bought or done something because of an influencer

Yes

No, never

I don't follow influencers

During the lesson 

• What danger do you see in the clip? 
• Would you follow any of these influencers?
• Would you trust these influencers? 
• What is your reaction?