Powers of persuasion

• Engels
• Middelbare school
• havo
• Leerjaar 4

Power of Persuasion

how to get people to do what you want them to do...

What do you do when you want to persuade someone to do something?

Are you successful in persuading people to do what you want?

nearly always

sometimes

hardly ever

Ethos

Pathos

Logos

 an appeal to emotion, an attempt to evoke either positive or negative emotional response in the consumer

 an appeal to logic or reason; gives you the evidence and statistics, "straight facts" about the product

an appeal to credibility or character; will try to convince you that the company is more reliable; involves endorsement from reliable experts

Now decide if the following examples are ethos, pathos or logos

A child is shown covered in bug bites after using an inferior bug spray.

1. ethos
2. pathos
3. logos

Sprite Zero is 100% sugar-free.

1. Ethos
2. Pathos
3. Logos

A commercial shows an image of a happy couple riding in a Corvette.

1. Ethos
2. Pathos
3. Logos

Miley Cyrus appears in Oreo advertisements

1. Ethos
2. Pathos
3. Logos

Cardiologists recommend Ecotrin more than any other brand of aspirin.

1. Ethos
2. Pathos
3. Logos

01:27

This commercial is mainly

1. ethos
2. pathos
3. logos

01:19

This commercial is mainly...

1. ethos
2. pathos
3. logos

So....when you think about your commercial....

remember to put in some ethos/pathos/logos

PRESENTATION

This term you will be doing a presentation in pairs

You have an idea for a new product and will be trying to persuade investors that your product is worth investing in. As part of this you will also be making:

- a television commercial (1-3 minutes)

- a brochure

The presentation should be 15 minutes long (including your commercial). That means that each student should speak for about 6 minutes.

Guidelines 

1. In your group, decide what your product is going to be. What gap in the market is there? What product will sell?   

Guidelines 

2. Decide what your target audience is. For example, if you are making special football boots, your audience will be different than if you are making a new tomato sauce. This will also affect the commercial you make.   

Guidelines 

3. Make a plan for your commercial. Is it going to be funny, serious? Will it use ethos/pathos/logos? What information has to go into it to make it credible (eg how much does it cost, what is special about it, etc.) When and how are you going to record it?  

Guidelines 

4. Record your commercial and write a brochure for your product.  

Guidelines 

5. Prepare your presentation and make a powerpoint or prezi. Remember you have to convince your audience that your product is best, so you will have to go into the following points:

• What is your product exactly?

• Why does the world need your product?

• How much will your product cost and how much money do

          you think you will earn?

• What approach have you chosen and why? And why will this

          work? You could mention ethos, pathos, logos.

• Your target audience (as in the people buying the product)

• When will your commercial be shown?

Guidelines 

6. Practise your presentation. Remember you are only allowed to bring key-words, so practise it like this as well and time yourselves, so that you know you can fill the time.  

Guidelines 

7. Email your powerpoint to your teacher in the week before the test week.