Unit 9: Brand and Values

• Engels
• MBO
• Studiejaar 3

Brands and Values

Unit 9       

What are 'core values'?

Give an example of a possible 'core value'

excellence, innovation, commitment to the customer, teamwork, community, fun

understanding, focused, cost-aware, trustworthy. supportive, listening, safety-conscious, value for money

opposition to animal testing, community trade, human rights, protection of the planet

passion for winning, do the extraordinary, influence lifestyle trends, innovation, integrity, excelence

integrity and honesty, passionate about people and technology, open and respectful, willing to take on big challenges

Leadership, passion, integrity 'be real', accountability, collaboration, innovation, quality

Coca-Cola

Yahoo!

Reebok

Body Shop

Microsoft

British Airways

Which brand do you think of when you see the word:
sunglasses

Which brand do you think of when you see the word:
computers

Which brand do you think of when you see the word:
coffee

Which brand do you think of when you see the word:
perfume

Which brand do you think of when you see the word:
batteries

Which brand do you think of when you see the word:
mobile phone

Which brand do you think of when you see the word:
petrol

Which brand do you think of when you see the word:
watches

Which brand do you think of when you see the word:
shampoo

Read the article and match the questions with the paragraphs (page 67)