EN (IA) - Concept Branding 2

• Handel
• MBO
• Studiejaar 1

What am I learning for?

What is the "hotel word" for what you see in the picture?

1. Double bed
2. Twin bed
3. Double queen
4. Twin king

What is the word for this picture?

Not the colors, but the name of what these colors are to each other...

Brainstorm: what is a concept branding?
(wat is een concept omschrijving?)

Brainstorm: what makes good concept branding??
(waardoor heb je een goede concept omschrijving?)

In duos:

Read and discuss the 4 examples of a concept branding

Step 1) Read the concept descriptions

Step 2) Discuss with your neighbour what you like and dislike

Step 3) Use + <add text of what you like> and 

use # <of what should be improved upon by the writer of this text>

Read text 1:
Step 2) Discuss with your neighbour what you like and dislike
Step 3) Use + <write down what you like about the text> and
use # <how can the writer improve?>

Read text 2:
Step 2) Discuss with your neighbour what you like and dislike
Step 3) Use + <write down what you like about the text> and
use # <how can the writer improve?>

Read text 3:
Step 2) Discuss with your neighbour what you like and dislike
Step 3) Use + <write down what you like about the text> and
use # <how can the writer improve?>

Read text 4:
Step 2) Discuss with your neighbour what you like and dislike
Step 3) Use + <write down what you like about the text> and
use # <how can the writer improve?>

Discuss with your partner, what needs to be added to the succes criteria? Write down your answer.

Choose what you agree with:

I know what to do and I can start working on my concept branding

I have one more question

I need some more help with the assignment