RDM Lesson 3 (leerjaar 2) :Package deals & Special Offers (I2A) 2022

• rooms divison management
• MBO
• Studiejaar 2

What did we talk about last class?

How do we sell rooms?

How do we sell hotel rooms?

Websales (e-commerce)

What is important?

Speed (of booking)

User friendly

Good/appealing/intriguing lay out (short text, limited color palet and font)

Clear concept of the hotel

Websales (e-commerce)

What is important content for the website?

1. speed 

2. user friendly

3. Lay out (short text, font, color palet)

4. Hotel concept is clear/obvious 

Hotel concepts

''Design/representation of thoughts and mind''

1. Wellness hotel

2. Boutique hotel

3. Design hotel

4. Basic- and budget hotel

5. Luxury hotels

6. Sustainable hotel

What happens with a supply-driven arrangement?

1. Then the hotel itself compiles a package that they try to sell via the website.
2. Then the hotel proactively approaches guests from previous years by sending them the room offer.
3. Then the hotel compiles an offer and send this to a specific guest who asked for it
4. Then the hotel approaches guests from previous years by sending them the room offer on request (the guest indicated to be interested in this during a previous visit).

You receive a chat message on your hotel website from a marketing company that would like to supply you with promotional flyers for your ongoing promotion. This is a sample of a demand-driven offer.

What does UVH stand for?

1. Uniforme Voorwaarden Horeca
2. Universele Voorwaarden Horeca.
3. Uniforme Voorwaarden Hotellerie
4. Universele Voorwaarden Hotellerie.

What are the specific features of an allotment contract?

1. The risk for the sale lies with the hotel, there is a release date.
2. The sales risk lies with the hotelier
3. Tour operators gets room in option
4. Unsold stock can be returned free of charge

A risk of having a guarenteed contract, is that if you do not sell the rooms you will pay the debt as the supplier (the hotel) will charge you.

TRUE

FALSE

What is meant by Rate Parity?