RDM Lesson 4 (leerjaar 2) :Package deals & Special Offers

• rooms divison management
• MBO
• Studiejaar 2

Indoor cycling class at 5am 

Corporate package deal (mixed with a relaxing boat tour)

Bleisure

Healthy active

How do we sell rooms?

How do we sell hotel rooms?

Websales (e-commerce)

What is important?

Speed (of booking)

User friendly

Good/appealing/intriguing lay out (short text, limited color palet and font)

Clear concept of the hotel

Websales (e-commerce)

What is important content for the website?

1. speed 

2. user friendly

3. Lay out (short text, font, color palet)

4. Hotel concept is clear/obvious 

Hotel concepts

''Design/representation of thoughts and mind''

1. Wellness hotel

2. Boutique hotel

3. Design hotel

4. Basic- and budget hotel

5. Luxury hotels

6. Sustainable hotel

What did we talk about last class?

You receive a chat message on your hotel website from a marketing company whom would like to supply you with promotional flyers for your ongoing promotion. This is a sample of a demand-driven offer.

What happens with a supply-driven arrangement?

1. Then the hotel itself compiles a package that they try to sell via the website.
2. Then the hotel proactively approaches guests from previous years by sending them the room offer.
3. Then the hotel compiles an offer and send this to a specific guest who asked for it
4. Then the hotel approaches guests from previous years by sending them the room offer on request (the guest indicated to be interested in this during a previous visit).

What does UVH stand for?

1. Uniforme Voorwaarden Horeca
2. Universele Voorwaarden Horeca.
3. Uniforme Voorwaarden Hotellerie
4. Universele Voorwaarden Hotellerie.