The Evolution of Digital Advertising

The Evolution of Digital Advertising

The Introduction of Mobile Advertising

First mobile ad via SMS in early 2000s

What do you already know about the evolution of digital advertising?

Shift to In-Application Ads with 3G Technology

Technological advancements like 3G enabled personalized in-app ads

Global Reach of Email Advertising

Email advertising's influence since the 1970s

Targeted Advertising through Google AdWords

Significance of Google AdWords in targeted online advertising

Emergence of Social Media Marketing

Impact of social media platforms, particularly Facebook, on advertising strategies

Expansion of Advertising Platforms to Include Video

Integration of video ads through acquisitions of YouTube and Instagram by Google and Facebook

Key Definitions

Mobile Ads, 3G Technology, Email Advertising, Google AdWords, Social Media Marketing, Acquisition

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.