Evolution of Online Advertising: 2000 - Present

Evolution of Online Advertising: 2000 - Present

Learning Objective

Understand the evolution of online advertising from 2000 to the present and its impact on digital marketing.

What do you already know about online advertising?

The Rise of Internet and Opportunities for Brands

The internet's widespread use in the early 2000s provided a new platform for brands to reach a larger audience.

Transition to Digital Ads

Advertisers shifted their focus to digital ads over traditional offline channels to capitalize on the growing internet user base.

First Online Display Ad and Challenges

The first online display ad was created in 1994 as a banner ad to drive customers to website landing pages, despite facing initial challenges.

Yahoo's Influence

Yahoo's launch paved an easier path for advertisers, pioneering the pay-per-click ads model and introducing keyword-based ads.

Pay-Per-Click Ads Model

Pay-per-click ads allowed advertisers to pay only when viewers clicked on the ad, optimizing their budget effectively.

Keyword-Based Ads

Yahoo introduced keyword-based ads to attract more people using search engines, using relevant keywords to target audiences.

Mobile Accessibility and Ad Formats

As the internet became more accessible from mobile devices, advertisers introduced different ad formats to capture viewers' attention.

Interactive Element: Keyword Search Exercise

Engage in a keyword search exercise to understand how advertisers target specific audiences using keywords.

The Impact of Mobile Advertisements

Discuss the impact of mobile advertisements in capturing viewers' attention on the devices they love.

Innovations in Online Advertising

Explore the innovative trends and technologies that have shaped online advertising from 2000 to the present.

Challenges and Future of Online Advertising

Examine the challenges faced by online advertising and discuss the future of digital marketing in the evolving landscape.

Interactive Element: Case Study Analysis

Engage in a case study analysis of successful online advertising campaigns to understand effective strategies and tactics.

Ethical Considerations in Online Advertising

Explore the ethical considerations and implications of online advertising, highlighting the importance of responsible digital marketing practices.

Interactive Element: Ethical Dilemma Scenarios

Engage in ethical dilemma scenarios related to online advertising to foster critical thinking and ethical decision-making skills.

Social Media and Online Advertising

Examine the role of social media in online advertising and its influence on consumer behavior and brand engagement.

Measuring Advertising Effectiveness

Explore methods for measuring the effectiveness of online advertising campaigns, including key performance indicators and analytics tools.

Interactive Element: Analyzing Ad Performance

Engage in an activity to analyze the performance of online advertisements using key metrics and analytics tools.

Conclusion: Evolution of Online Advertising

Summarize the key advancements and transformations in online advertising from 2000 to the present, reinforcing the impact on digital marketing strategies.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.