Lesson 1 - Y9 Website Creation - HT6

Royal Dutch Shell 
Apple
Nike
Tesla Motors
McDonald's
LaCoste Sportswear
Rolex Watches
Ferrari Motor Sports
LG Technologies
Starbucks Coffee
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Slide 1: Question de remorquage
ComputingLower Secondary (Key Stage 3)

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Royal Dutch Shell 
Apple
Nike
Tesla Motors
McDonald's
LaCoste Sportswear
Rolex Watches
Ferrari Motor Sports
LG Technologies
Starbucks Coffee

Slide 1 - Question de remorquage

KO: Understand what a brand is in relation to companies and products
  • Identify the components that make up a successful brand (typography, graphics, colour palette and layout & complexity).
  • Design a brand for a set scenario
  • Understand how visual identify design styles should reflect the type of business or organisation that it represents.

Slide 2 - Diapositive

What is a brand?

Slide 3 - Carte mentale

Slide 4 - Diapositive

What makes a good logo?

Slide 5 - Carte mentale

Logo Criteria
Make sure that your logo meets the below criteria:
Logos must:
  • Be simple
  • Cannot have copy pasted photos in them
  • Not use more than 4 colours
  • Memorable (can draw them from memory)
  • Clear text that stands out
  • Effective font
  • Limited amount of text
  • Use special effects reservedly to create impact

Slide 6 - Diapositive

Slide 7 - Diapositive

Slide 8 - Lien

What POSITIVE words and colours come into your head when thinking about Vickers Water?

Slide 9 - Carte mentale

Create a logo for Vicar's Water
You now need to create a logo (use www.canva.com) for the new Vicar's Water website - remember to ensure that:
Logos must:
  • Be simple
  • Cannot have copy pasted photos in them
  • Not use more than 4 colours
  • Memorable (can draw them from memory)
  • Clear text that stands out
  • Effective font
  • Limited amount of text
  • Use special effects reservedly to create impact

Slide 10 - Diapositive

Slide 11 - Lien

Peer Assessment
Look at your partner's logo
  • Do you agree with their choice of colour? 
  • Can your text be easily read? 
  • Does it contrast against the other colours in your logo?
  • No photos used in logo.
  • Suitable graphics and font styles used.
  • Is the design simple?
  • Have they included any effects?
  • Is there any effects / tools in Canva you could use to improve your logo?
  • Will the logo look good on the website?
  • Does it look professional?

Slide 12 - Diapositive

Logo Save / Upload
Download your logo off Canva (Share > Download > PNG).
Upload your logo to Teams and save to your school folder.

Slide 13 - Diapositive