01 - Concept Design

• Computing
• Lower Secondary (Key Stage 3)

01 - Concept Design

What makes a good logo?

A good logo should be...

Simple to remember/recreate

A good logo should have...

A well-defined colour scheme

A good logo should...

Represent the identity of the brand

A good logo should be...

Memorable

Which is the best logo and WHY?

KO: Students will be able to develop and present four concept sketches for the Visual Identity of "That Sound Festival".

On an A3 sheet - 3 sketched concept ideas for the "That Sound Festival" logo that will feature on all POS, merchandise and advertising products.

ALL - 3 Sketched Logos

MOST - Sketches will have simple annotations

SOME - Sketches will have detailed annotations.

Client Brief

"That Sound Festival" is an upcoming music event that's set to make waves in the music scene. Our mission is to bring the magic of music to life through a spectacular festival experience. The festival is a celebration of sound and rhythm, uniting music enthusiasts from all walks of life.

As a graphic designer, You've been tasked with the exciting project of creating a visual identity and an attention-grabbing A3 poster to promote the festival. A successful design will capture the spirit of the event, enticing music lovers to join us in this unforgettable celebration.

 

Visual Identity

Logo: The logo is a central element of a brand's visual identity. It is a unique and distinctive symbol or wordmark that serves as the primary identifier of the brand. The logo is often designed to be easily recognizable and memorable.

Colours: A defined set of colors that are associated with the brand. These colors are chosen to convey specific emotions or qualities and are used consistently in all brand materials.

Typography: A selection of fonts or typefaces that are used in all brand communications. These fonts are chosen to align with the brand's personality and style.

Task (15 Minutes) - Create 3 sketched concept ideas for the "That Sound Festival" Visual Identity (Logos)

Sketches should be anotated!

Link to: Client Brief | Target Audience | Design Ideas (Colour Scheme / Typography (fonts)

You may use the internet to inspire your design ideas.

Visual Identity:

Logo: Craft a dynamic and memorable festival logo that embodies the essence of music. It should be a harmonious blend of creativity and rhythm, making it instantly recognisable.

Color Palette: Infuse the visual identity with a vibrant and dynamic color palette. Think of bold hues that mirror the energy and excitement of live music performances.

Typography: Select modern and striking fonts that convey the festival's spirit. For the festival's name and key information, choose a font that exudes style and flair.

Swap seats with the student next to you and answer the following questions.....
1) Do the logos show what it's supposed to for the brand or idea?
2) Do all the parts of the logos look like they belong together?
3) Can the logos be used in different places and sizes easily?

"That Sound Festival" is an upcoming music event that's set to make waves in the music scene. Our mission is to bring the magic of music to life through a spectacular festival experience."

USING YOUR FEEDBACK FINISH OFF YOUR CONCEPT SKETCHES

If there is time take a picture of your finished sketch and save to your computer.