Effective Storytelling and Techniques in Business

Effective Storytelling and Techniques in Business

Learning Objectives

At the end of the lesson, you will be able to identify and apply the elements of effective storytelling using the SCREEN acronym.
At the end of the lesson, you will understand and utilize various storytelling techniques from the Technique Toolkit to enhance audience engagement and message clarity.
At the end of the lesson, you will be able to craft a business story by defining its purpose, knowing your audience, leveraging the setting and resources, and expressing your personal style.

What do you already know about effective storytelling in business?

Elements of Effective Storytelling using the acronym SCREEN

SCREEN: Simplicity, Clarity, Relatability, Engagement, Entertainment, Novelty

Technique Toolkit for Enhanced Storytelling

Technique Toolkit: Personal Anecdote, Audience Dialogue, Rule of Three, Contrast, Headline, Metaphor, Human-Scale Statistics, Popular Culture References, Visual Communication, Data-Driven Storytelling

Steps to Crafting a Business Story

Crafting a Business Story: Define the story's purpose, know your audience, consider the setting and resources, incorporate your personal style

Definition List

SCREEN: An acronym for Simplicity, Clarity, Relatability, Engagement, Entertainment, Novelty, which are key elements of effective storytelling.

Technique Toolkit: A set of tools including Personal Anecdote, Audience Dialogue, Rule of Three, Contrast, Headline, Metaphor, Human-Scale Statistics, Popular Culture References, Visual Communication, and Data-Driven Storytelling, used to enhance the impact of storytelling. 

Crafting a Business Story: The process of creating a narrative for business purposes that involves defining the story's purpose, knowing the audience, considering the setting and resources, and incorporating the storyteller's personal style.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.