Mastering the SWOT Analysis: A Step-by-Step Guide

Mastering the SWOT Analysis: A Step-by-Step Guide

Learning Objective

Understand the step-by-step process of structuring and writing a SWOT analysis effectively.

What do you already know about SWOT analysis?

Slide 1: Introduction to SWOT Analysis

Definition of SWOT analysis and its purpose in strategic planning.

Slide 2: Identifying Strengths

How to identify internal strengths of a business or project.

Slide 3: Identifying Weaknesses

How to identify internal weaknesses of a business or project.

Slide 4: Identifying Opportunities

How to identify external opportunities in the business environment.

Slide 5: Identifying Threats

How to identify external threats in the business environment.

Slide 6: Structuring the Analysis

Guidelines for organizing the collected information into a clear and concise SWOT analysis.

Slide 7: Writing the Analysis

Tips for effectively writing the SWOT analysis, including language and formatting suggestions.

Slide 8: Conclusion and Application

Summary of key takeaways and real-world applications of SWOT analysis.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.