Strategic Writing: Mastering SWOT Analysis

Strategic Writing: Mastering SWOT Analysis

Learning Objective

Understand the principles of SWOT analysis and formal writing, and be able to write a SWOT analysis.

What do you already know about SWOT analysis?

Introduction to SWOT Analysis

Definition and purpose of SWOT analysis: strengths, weaknesses, opportunities, and threats.

Interactive Activity: SWOT Analysis Examples

Analyse real-life business examples to identify strengths, weaknesses, opportunities, and threats.

Writing a SWOT Analysis

Step-by-step guide to structuring and writing a SWOT analysis effectively.

Practice: Writing a SWOT Analysis

Students will work on writing a SWOT analysis for a given scenario.

Formal Writing Techniques

Understanding the importance of formal language and structure in business writing.

Interactive Activity: Formal Writing Practice

Engage in a formal writing exercise related to SWOT analysis findings.

Homework Assignment

Write a SWOT analysis for a company of your choice using formal language and structure.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.