Year 1 - Workshop 1

• Engels
• HBO
• Studiejaar 1

Welcome

Introduction

Workshops English

Weeks: 2, 4, 6, 8

Goal: Writing

The language used in class is English

Which picture represents your mood best today?

Why is it important to conduct an enviromental scan?

Starbucks Australia

Watch the video and create a SWOT analysis 

What are some of Starbucks' strengths?

What are some of Starbucks' weaknesses?

What are some of Starbucks' opportunities?

What are some of Starbucks' threats?

Let's check

Break, thereafter:

• We make a long list about factors that might impact sushi daily by using a SWOT analysis

Strenghts	Weaknesses
Opportunities	Threats

International resources such as skilled, knowledgeable staff.

Resource limitations

Few competitors in your area

Negative press

Press coverage of your company

Unclear unique selling proposition

Qualities separate you from your competitors 

Long list Sushi Daily

Make a long list about factors that might impact Sushi Daily by using a SWOT analysis (with your team).

Finished?

• Show me your work (Starbucks SWOT and Sushi Daily long list). Then;

• Find and read 2 articles about trends in the food industry (International newspapers, logistics websites, Harvard business review)

Next workshop

• Find and read 2 articles about trends in the food industry (International newspapers, logistics websites, Harvard business review)

• Prepare a 2 min. presentation about 2 articles you have found and read.

• Talk about: Who wrote the article? Where did you find the articles? Why is it written? What was the main message of each article?