Guess what the advertised product is. Choose from the products or services below.
an airline company – beer – chocolate – glasses – shampoo – shaving gel – a ventilating pillow
Slide 2 - Diapositive
an airline
beer
chocolate
glasses
shampoo
shaving gel
a ventilating pillow
Slide 3 - Question de remorquage
Ex. 2 p. 204
Before we watch the whole commercials, how sure are you of your guesses in exercise 1?
Rank these expressions according to whether the speaker is sure or unsure about what they are saying.
Slide 4 - Diapositive
Quite sure
Rather unsure
1 Maybe it’s an ad for ...
2 It could/might be an ad for ...
3 It’s certainly an ad for ...
4 It’s probably an ad for ...
5 I’m sure it’s an ad for ...
6 It may be an ad for ...
7 It’s definitely an ad for ...
8 It must be an ad for ...
8 It can't be an ad for ...
Slide 5 - Question de remorquage
Slide 6 - Diapositive
Look back at your guesses in ex. 1. How sure are you of your guesses? Write 1 sentence of an ad you are sure of. Use the expressions from ex. 2 (e.g. I'm sure ad 1 was about a shampoo.)
Slide 7 - Question ouverte
Now, write 1 sentence of an ad you are unsure of. Use the expressions from ex. 2. (e.g. Ad 1 might be about a ventilating pillow.)
Slide 8 - Question ouverte
Which adverb(s) can you NOT use when you are CERTAIN of something?
A
certainly, clearly
B
definitely, clearly
C
maybe, perhaps
D
probably
Slide 9 - Quiz
Which adverb can you NOT use when you are UNCERTAIN of something?
A
certainly
B
probably
C
maybe
D
perhaps
Slide 10 - Quiz
Which modal verb(s) do you use when you are UNCERTAIN of something?
A
may, might, could
B
must
Slide 11 - Quiz
Which modal verb do you use when you are ALMOST CERTAIN of something?
A
may
B
might
C
could
D
must
Slide 12 - Quiz
p. 204 Grammar box
maybe
possibly
probably
may
might
must
can't
certainly
definitely
could
clearly
perhaps
obviously
Slide 13 - Question de remorquage
p. 204
, perhaps
, clearly, obviously
Slide 14 - Diapositive
Maybe and perhaps...
...usually come at the beginning of the clause.
Slide 15 - Diapositive
Can you rank these sentences from most to least certain?
He could be very smart!
He may be very smart!
He must be very smart!
He might be very smart!
He can't be very smart
90% certain
50% certain
< 50% uncertain
100% certain
Slide 16 - Question de remorquage
Rank these modal verbs from very certain to very uncertain.
100% zeker <50% zeker
cannot - must (not) - may (not) - might (not) - could
Slide 17 - Diapositive
From very certain to very uncertain, the correct order is:
A
cannot - may (not) - could - might (not) - must (not)
B
cannot - must (not) - could - may (not) - might (not)
C
cannot - could - may (not) - might (not) - must (not)
D
cannot - may (not) - could - might (not) - must (not)
Slide 18 - Quiz
p. 220 Summary
Slide 19 - Diapositive
My keys are not in the house. They ________ be still in the car then.
A
could
B
might
C
may
D
must
Slide 20 - Quiz
That ________ be Peter's coat. It's too small.
A
could
B
can't
C
may
D
might
Slide 21 - Quiz
They are late. They _________ know the way here.
A
can't
B
might not
C
couldn't
D
mightn't
Slide 22 - Quiz
He 's ______ coming to the party. I am sure of it.
A
certainly
B
maybe
C
perhaps
D
possibly
Slide 23 - Quiz
We will ___________ come to England again next year. We had such a good time last year, so chances are we'll go again.
A
probably
B
possibly
C
clearly
D
obviously
Slide 24 - Quiz
Judging by the look of her face, she was _________ very surprised!
A
maybe
B
possibly
C
obviously
D
perhaps
Slide 25 - Quiz
They are ________ at home.
A
maybe
B
definitely
C
perhaps
Slide 26 - Quiz
Ex. 4 p. 205
Watch the complete commercials from exercise 1 and find out if your guesses were correct.
Correct your notes, if necessary.
Slide 27 - Diapositive
Slide 28 - Diapositive
Bookwidget time!
Go to Smartschool > Engels 4MW Temmerman> Oefeningen > Bookwidget: Unit 4: Step 2: Expressing probability
Slide 29 - Diapositive
2 / If it’s good enough for Beyoncé, it’s good enough for me
.
Slide 30 - Diapositive
Ex. 1
There are some well-tested techniques that are used in a lot of commercials.
a) Read the descriptions below and link them to a technique.
1 bandwagon
2 celebrity endorsement
3 transfer
4 emotional appeal
5 expert opinions
6 real-life situations and people
7 humour
8 sensuality or sex
Slide 31 - Diapositive
1 bandwagon
2 celebrity endorsement
3 transfer
4 emotional appeal
5 expert opinions
6 real-life situations and people
7 humour
8 sensuality or sex
A
B
C
D
E
F
G
H
Slide 32 - Question de remorquage
Ex. 1a
A: 2 celebrity endorsement
B: 7 humour
C: 6 real-life situations and people
D: 4 emotional appeal
E: 1 bandwagon
F: 5 expert opinions
G: 8 sensuality or sex
H: 3 transfer
Slide 33 - Diapositive
Ex. 1b
Look at the advertisements and decide which technique is used to convince the audience.
Slide 34 - Diapositive
celebrity endorsement
real-life situations/people
humour
transfer
bandwagon
sensuality/sex
emotional appeal
expert opinions
Slide 35 - Question de remorquage
Ex. 2
Express your opinion about these commercials.
a Preparation: watch the commercials and decide which techniques are used.
b Action: write down a short paragraph (about 50 words) about which commercial you liked best and least. Explain why you say this. Compare the 2 commercials.
Your teacher will come by and give you some feedback.