Advertising - Persuasive Techniques

Analyzing text types:
- Commercials
-Print Advertising 
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Slide 1: Diapositive
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Cette leçon contient 12 diapositives, avec quiz interactifs, diapositives de texte et 2 vidéos.

time-iconLa durée de la leçon est: 30 min

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Analyzing text types:
- Commercials
-Print Advertising 

Slide 1 - Diapositive

Cet élément n'a pas d'instructions

  • Attention, Products, Art, Entice, Sales, Community, Emotions, Premium, Status, Sophistication, Persuasion, Spotlight
Warm-up!
What is advertising?
How does it affect us/society?

Slide 2 - Diapositive

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What do you know about Ethos, Pathos, Logos?
  • modes of persuasion used to convince audiences
  • Credibility
  • Emotions
  • Logic

Slide 3 - Diapositive

Identify these in the following commercial. All 3 are used!

Slide 4 - Vidéo

Cet élément n'a pas d'instructions

What is a print ad?
A
A 30 second commercial that interrupts YouTube videos
B
advertisements that are printed in soft copy
C
advertisements that are written in the sand
D
advertisements that are printed in hard copy

Slide 5 - Quiz

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Which four techniques are used in print advertising?
A
Problem & Benefit, Baskin Robbins Effect, Testimonial, Association
B
Bandwagon effect, Rollercoaster effect, Association, Testimonial
C
Problem & Benefit & Association
D
Association, Testimonial, Problem & Benefit, Bandwagon Effect

Slide 6 - Quiz

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  • Association
  • Lego can become anything; it all depends on what you see.  Strong association with imagination and creation.

Slide 7 - Diapositive

Based on how this ad makes you feel, which advertising technique do you think is being used?
  • Testimonial
  • This particular celebrity endorses the product. Therefore, it must be good!

Slide 8 - Diapositive

Cet élément n'a pas d'instructions

  • Problem & Benefit
  • Possible problem: Artificial flavours are commonly  used. Benefit: Heinz is the only company to use real tomatoes!

Slide 9 - Diapositive

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  • Bandwagon effect
  • It MUST be great if everyone else is buying it! Therefore: I need it too.

Slide 10 - Diapositive

Cet élément n'a pas d'instructions

Slide 11 - Vidéo

Cet élément n'a pas d'instructions

Post a print ad using the advertising technique assigned to your group:

Slide 12 - Question ouverte

Cet élément n'a pas d'instructions