Lesson 1 Marketing VS advertising 4Hd

• Engels
• Middelbare school
• havo
• Leerjaar 4

The goal for this lesson is to familiarize students with marketing, and vocabulary of this topic. There is also a listening assignment in this lesson but that is not the main focus

Marketing and Advertising

1. Create groups of 3/4 students
2. Think about what marketing and advertising means by yourself, take two minutes to do this 
3. Now discuss what they mean in your group and write down any words that come to mind (3 mins) 
4. Choose your best words and enter them into lesson up 
5. Discuss entries with whole class (3 mins) 

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00:57

"the best marketing doesn't feel like marketing" Why do you think this is?

1. Because customers won't want to buy products
2. Because it should feel entertaining and educational

02:00

Advertising

1. is done to promote a product (usually by an advertising company)
2. is always honest
3. does not need a customer
4. is not useful for building a brand

02:18

Advertising

Marketing

Has to be paid for and is made to be short term

Is created for the long term and build brands

02:41

Marketing

Advertising

"We are the no1 honey musterd waffle three years in a row"

"Just visit www.mustardwaffle.com to claim your free mini mustard waffle kit"

"did you know that putting honey mustard on your waffle will create a sweet yet zingy snack"

02:55

"A man who stops advertising to save money, is like a man who stops a clock to save time". What does John Timmerman mean by this?

1. You will save time when you stop advertising
2. Advertising takes time and money
3. Advertising is essential if you want to sell clocks
4. Advertising is essential to grow a successful business

app.wizer.me

I now understand the difference between marketing and advertising

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I feel like I understand and can use the words used to discuss marketing and advertising

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