Unit 22- Lesson 6 - secondary research and recap (L/B)

• Bedrijfseconomie
• MBO
• Studiejaar 2

What is the case about?

1. A friend wants to start a Mobile Coffee stall
2. A friend wants to know what kind of coffee is popular
3. You are interested in the coffee market
4. You want to manager an event

You are to make a Video PowerPoint. What do you need to consider?

1. Correctness
2. Trustworthiness
3. Hip and Trendy
4. Professionalism

Write down: what is this video about? 

https://www.youtube.com/watch?v=5bPDNt9463g

In-depth Interviews is a form of...

1. Secondary Research
2. Primary Research
3. Demographics
4. Psychograhics

Industry reports, such as competitive analyses is a form of...

1. Secondary Research
2. Primary Research
3. Demographics
4. Psychographics

How is a pilot different from a full market launch?

1. It has no impact on sales
2. It involves no advertising
3. It targets a smaller sample of the market.
4. It requires extensive market research

What is our Market Research Pupose for this case? Why are we doing Market Research?

1. to know who likes coffee
2. to test customer satisfaction
3. to know what the price of coffee should be
4. to test feasibility

What does the population refer to in market research?

1. The entire group being studied.
2. Only the target audience for advertising.
3. People who respond to online surveys.
4. Individuals who purchase luxury products only.

How large (many people) will your Pilot sample group be?

1. 2
2. 12
3. 25
4. 100

Probability sampling is..

1. When everyone in your Population has an equal chance to be questioned
2. When you have asked your friends to fill in a questionaire

Which of the questions is not a leading question?

1. Do you hate decaf coffee?
2. Decaf is so much better than regular coffee, do you like decaf?
3. I love Decaf coffee, do you?
4. What do you think of decaf coffee?

What is a screening question in your questionnaire?

1. do you drink?
2. do you drink water?
3. do you drink tea?
4. do you drink coffee?