Unique Selling Points > AIDA

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Slide 1: Diapositive
EngelsMBOStudiejaar 2

Cette leçon contient 16 diapositives, avec quiz interactifs, diapositives de texte et 1 vidéo.

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Previously...

Slide 1 - Diapositive

Present simple / continuous

Slide 2 - Diapositive

Present Simple & Continuous

Slide 3 - Diapositive

Go to: kahoot.it

Slide 4 - Diapositive

Today's programme:
  • Studiemeter: First Aid Course English
  • Introduction: the AIDA selling model 

Slide 5 - Diapositive

Slide 6 - Diapositive

Slide 7 - Diapositive

3

Slide 8 - Vidéo

01:28
How do sellers usually catch the attention of customers?

Slide 9 - Question ouverte

01:57
Why is the AIDA funnel, shown in the video, narrow at the bottom?

Slide 10 - Question ouverte

04:28
What is important when you want customers to take action and buy your product?

Slide 11 - Question ouverte

What does the acronym AIDA stand for?

Slide 12 - Question ouverte

What increases the desire to buy a certain product?
A
Emotions
B
Good customer reviews
C
Being hungry
D

Slide 13 - Quiz

How does GYMSHARK catch people's attention?
A
Commercials on television
B
Online advertisements
C
Online ads and a lot of followers on social media
D
by using flashing colours

Slide 14 - Quiz

How does GYMSHARK make sure to peak people's interest and make them desire to become a member?
A
By using influencers
B
By posting videos on social media
C
By offering a free trial period of a month

Slide 15 - Quiz

The end!
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Slide 16 - Sondage