GE: Block 3 - Week 8

• Engels
• MBO
• Studiejaar 2

English - week 8, block 3

Checklist for the portfolio (Block 3)

1. Formal letter
2. Announcement Email
3. Punctuation, linking words and conjunctions assignment
4.  ChatGPT assignment
5. Letter of complaint
6. Letter of recommendation
7. Letter of commercial recommendation

Learning Objective

At the end of the lesson, you will be able to write a letter with effective commercial recommendations.

What is today's schedule?

• We will go over the schedule over the past assignments. 
• We will go over what you already know about the subject: Letter of commercial recommendation. 
• Assignment: Writing a commercial letter of recommendation.
  
• Reviewing today's goals.

What are the goals for today?

• At the end of the lesson, students understand the basic structure of a letter of commercial recommendation.
• Students are aware on how to recommend someone based on needs and desires.
• Students have written a letter of commercial recommendation based on information given to them.

Introduce the learning objective of the lesson and explain the importance of writing letters with commercial recommendations.

What do you already know about writing a letter with commercial recommendations?

Understanding the Purpose

A letter with commercial recommendations is written to persuade someone to take a specific action. It should be clear, concise and convincing.

Explain the purpose of writing a letter with commercial recommendations and provide examples of situations where such a letter would be appropriate.

I.e. To sell services to customers.

Identifying the Target Audience

Before writing the letter, you need to identify the target audience and tailor your message accordingly.

Explain how understanding the target audience will help students write a more effective letter.

Researching the Product/Service

Researching the product/service you are recommending is critical to writing an effective letter. You should be able to clearly articulate the benefits of the product/service.

Explain the importance of researching the product/service being recommended and provide tips on how to conduct research.

Writing the Introduction

The introduction should be attention-grabbing and clearly state the purpose of the letter.

• Referring back to the situation
• Referring back to the wishes of the customer

Provide tips on how to write a captivating introduction and explain the importance of clearly stating the purpose of the letter.

Crafting the Body

The body of the letter should provide details about the product/service being recommended and explain why it is beneficial to the customer.

Provide tips on how to write a persuasive body section and explain the importance of focusing on the benefits to the recipient.

Writing the Conclusion

The conclusion should summarize the main points of the letter and include a call-to-action.

• Possibly tell them how good this deal could be for the customer.
• Ask the customer for the possibility to share the ideas presented at a later date.

Provide tips on how to write a strong conclusion and explain the importance of including a call-to-action.

Assignment:

MoviEvents: Bijlage 2 (Writing exercise) - A colleague of yours is informing you about an American hotel owner. The owner wants to plan an opening event for his three new hotels in The Netherlands. You will be given pointers about the possibilities regarding the opening event.

Explain the importance of reviewing and editing the letter and provide tips on how to effectively proofread.

Practice, Practice, Practice

The more you practice writing letters with commercial recommendations, the better you will become. Use the skills and strategies learned in this lesson to write more persuasive letters in the future.

Encourage students to continue practicing their letter writing skills and provide resources for further learning.

Write down 2 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.