Lesson on Advertising 16-05

Elias 
Cas
Wessel
Tuana
Tygo 
Samya
Luceen
Jayden
Amber 
Luit 
Stijn
Jenny
Coen
Jasmin
Ayda
Stefan 
Jelle
Fouad
Daan
Ece
Arthur
Valentijn
Teacher 
Blackboard 
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Slide 1: Diapositive
EngelsMiddelbare schoolhavoLeerjaar 3

Cette leçon contient 33 diapositives, avec quiz interactifs, diapositives de texte et 2 vidéos.

time-iconLa durée de la leçon est: 60 min

Éléments de cette leçon

Elias 
Cas
Wessel
Tuana
Tygo 
Samya
Luceen
Jayden
Amber 
Luit 
Stijn
Jenny
Coen
Jasmin
Ayda
Stefan 
Jelle
Fouad
Daan
Ece
Arthur
Valentijn
Teacher 
Blackboard 

Slide 1 - Diapositive

3C
Good morning! Make sure you are ready to get started ! 





Slide 2 - Diapositive

Chapter: To the extreme
What: Write down in English as many things as you can think of that can be extreme or done in an extreme way. 
Example: Extreme sports
Why: Let's see what we already know about extreme things
Done: Write down what extreme things you do/have done?

Slide 3 - Diapositive

Extreme things / extreme things you have already done

Slide 4 - Question ouverte

Chapter 4: To the Extreme
Goals of this theme:
  • You can talk about extreme circumstances and taking risks
  • You can give instructions, advice and warnings
  • You can use encouraging and reassuring words in conversations
  • You can use modals, negations and quantifiers correctly
  • You can use prepositions correctly 

Slide 5 - Diapositive

Advertising and editing 

Slide 6 - Diapositive

Framing

Video creators can consciously create a certain atmosphere and feeling to make their message more convincing: happy, sad,threatening or hopeful,for example. This is what we call framing. The building blocks below show you how someone can use framing in a video.



Slide 7 - Diapositive

Framing
Building blocks:
Camera shots: how is it filmed and in what way?
Light: sunny, bright colours, dark
Sound: music, sound effects, upbeat, gloomy
Text: voice-over, presentation, interview
Editing: speed at which images follow each other; omitting or emphasising images

Slide 8 - Diapositive

Framing
– editing colours, so that people and products look more attractive.
– using music that gives the viewer the desired feeling.
– adding sound effects to draw attention to specific details.
– slowing down or speeding up images.
– combining images in a way that they are related in some way.

Slide 9 - Diapositive

Now 
Watch the advertisement  Write down three editing tricks the editor has used to get the message across. Use the strategy.
Stepping stones online 
bright colours, you see everything very clear, images slowing down or speeding up, combination of clips, all of really extreme activities

Slide 10 - Diapositive

Slide 11 - Vidéo

Persuasive Techniques
Analogy, rhetorical question, inclusive language etc...

Slide 12 - Diapositive

Appeal to emotion

Slide 13 - Diapositive

Bandwagon effect
The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override

Slide 14 - Diapositive

Testimonial - Celebrity Endorsement
a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people

Slide 15 - Diapositive

Association
an idea, image, feeling, etc., suggested by or connected with something other than itself; an accompanying thought, emotion, or the like; an overtone or connotation:

Slide 16 - Diapositive

Association

Slide 17 - Diapositive

Problem and  Benefit

Slide 18 - Diapositive

QUIZ TIME
Time to join the Lesson Up

Slide 19 - Diapositive

Slide 20 - Diapositive


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 21 - Quiz

Slide 22 - Diapositive


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 23 - Quiz

Slide 24 - Diapositive


A
Appeal to emotion
B
Testimonial
C
Problem/benefit
D
Association

Slide 25 - Quiz

Slide 26 - Diapositive


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 27 - Quiz

Slide 28 - Diapositive


A
Appeal to emotion
B
Testimonial
C
Association
D
Bandwagon

Slide 29 - Quiz

Theme words quizlet live for 6 minutes 

Slide 30 - Diapositive

Slide 31 - Lien

Now 
Stepping stones planner 
Theme words plus slim stampen (vocab A, B)

Slide 32 - Diapositive

Slide 33 - Vidéo