4.1 One size fits all

Welcome to the lesson!

PLAN FOR TODAY:

Today we are going to talk about GLOBAL MARKETS/GLOBALIZATION (globalisiering)

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Slide 1: Diapositive

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Welcome to the lesson!

PLAN FOR TODAY:

Today we are going to talk about GLOBAL MARKETS/GLOBALIZATION (globalisiering)

Slide 1 - Diapositive

How are you doing today?

Slide 2 - Carte mentale

Coursebook page 38

"One size fits all"

(universelle aanpak voor iedereen)

Slide 3 - Diapositive

Global brands (wereldwijde merken)

are they the same everwhere you go?

hetzelfde overal ter wereld?

Slide 4 - Diapositive

MacDonalds

Have you ever been to McDonalds in Asia or America?

Any differences?

Slide 5 - Diapositive

Have you ever noticed a
difference in taste when travelling
abroad?

Slide 6 - Carte mentale

Slide 7 - Diapositive

Exercise 1 page 38

Zijn deze producten in alle landen hetzelfde (hetzelfde merk)?

Slide 8 - Diapositive

cars

Slide 9 - Carte mentale

clothes

Slide 10 - Carte mentale

coffee

Slide 11 - Carte mentale

fast food

Slide 12 - Carte mentale

Will everyone want the same products in the future (no regional differences)?

Yes

Slide 13 - Quiz

Starbucks and Volvo in China

adjust/adapt - aanpassen

target market - doelmarkt

local preferences - lokale voorkeuren

customization - maatwerk

mass-market consumer brands -consumentenmerken voor de massamarkt

Slide 14 - Diapositive

Video 3/4 page 38

Slide 15 - Diapositive

Vocabulary 6A+B

page 38

Slide 16 - Diapositive